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What Is CXV?

The Metric That Defines How Fast Your Business Delivers Value
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Brief Overview

CXV stands for Customer Experience Velocity. It measures how fast your business can understand, deliver, and improve the experience your customer expects. It is the modern performance metric that reflects your real ability to compete and scale. 

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Why CXV Matters

In today’s market:

  • Customers expect instant answers
  • Competitors are automating fast
  • AI is changing operating models
  • Boards expect modernization
  • Legacy systems slow everything down 

CXV exposes the truth about how quickly your organization can move. If velocity is low, customer experience suffers and transformation slows. If CXV is high, your company becomes harder to compete with. 

How CXV Is Different

Traditional metrics show outcomes. 
CXV shows the speed that creates outcomes. 

CXV is measurable, practical, and forward-looking. It moves as your systems, teams, and processes change, and it gives the C-suite one number to align around. 

Core Drivers Behind The Score

The CXV Score™ is calculated from five drivers that influence how fast value flows:

  1. Alignment across leadership
  2. Quality of customer experience
  3. Operational flow and friction
  4. Growth engine readiness
  5. Intelligence culture and AI enablement 

 

Where This Leaves You

The Outcome

CXV is the operational score that defines how fast your business wins.

To improve your CXV Score™, you must reduce friction and increase the speed of delivering customer value

 

Understand Your CXV Score™
CXV App Page