Products Migrated with Full Metadata
Third-Party Integrations Unified
Historical Data Migrated to BI
Languages Across 2 Markets
A mid-sized organics company started the way a lot of fast-growing brands do. A founder with a vision, a scrappy website that got the job done, and a product line that kept growing faster than the technology behind it.
By the time they reached 1,400 products, the cracks were impossible to ignore. Their website was hard-coded. Every small change required a developer. Customers had to click through too many pages just to add something to their cart. Reviews were scattered and hard to find. The checkout process felt like it belonged to a different era.
Behind the scenes, things were just as painful. The company sold across the US and Canada, but the site had no real way to handle multiple currencies or languages. Canadian customers kept seeing products that could not ship to them, which led to confusion and abandoned carts. The team was managing a patchwork of disconnected tools with no single source of truth.
And then there was the data problem. Nine years of sales history, customer records, affiliate structures, and order data sat locked inside the old system. None of it was accessible for reporting, forecasting, or the kind of analytics the leadership team needed to make smart decisions about where the business was headed.
A mid-sized organics company did not just need a new website. They needed a complete digital foundation, and they needed it fast. The target was 10 to 12 weeks.
Integratz approached the project the way we approach every engagement: start with the business problem, not the technology. Before writing a single line of code, the team sat down with company leadership to build a detailed Business Requirements Document and a full set of wireframes that mapped out every page, every interaction, and every integration point.
The new Shopify storefront was designed to feel familiar and fast. The team drew inspiration from the Amazon shopping model, with a smart search bar that let customers find products by name or ingredient as they typed. The homepage featured a rotating hero banner with direct links to products and categories, a best-seller section with hover-enabled star ratings, and a clean category grid that made browsing intuitive.
Product pages were built with conversion in mind. Each one included image galleries, ingredient transparency tabs, subscribe-and-save options, frequently bought together recommendations, and detailed review breakdowns. The cart page showed real-time free shipping progress so customers always knew exactly how close they were to the threshold.
Integratz configured Shopify Markets to detect each visitor's location automatically. Canadian shoppers saw Canadian pricing in CAD and only the products that could ship to their address. American shoppers got USD pricing and the full catalog. The site supported three languages (English, Spanish, and French) out of the box, opening the door for the company to serve a broader North American audience without maintaining separate storefronts.
This was one of the most critical pieces of the project. Integratz migrated nine full years of historical data out of the legacy system, including the complete customer database, all 1,400+ products with images, ingredient lists, and metadata, historical order records, product reviews from Reviews.io and Stamped.io, and the entire affiliate organizational tree with all hierarchical relationships preserved.
But migration was only half the story. The team stood up a separate reporting data store and connected it to Power BI, giving company leadership something they had never had before: a real analytics layer. For the first time, they could look at nine years of trends to build forecasts, run prediction models, and make data-driven decisions about inventory, marketing spend, and growth strategy.
The old setup was a tangle of disconnected tools. Integratz brought 31 applications together into a single cohesive ecosystem. GoAffPro powered the affiliate program. Authorize.net and Sezzle handled payments. ShipStation managed fulfillment. Avalara automated tax calculations. QuickBooks kept the books clean. Klaviyo drove email marketing automation. Yotpo consolidated product reviews.
Every integration was tested end to end. When a customer placed an order, the data flowed seamlessly from Shopify to the payment processor, to the fulfillment system, to the accounting platform, and into the analytics layer. No manual handoffs. No data gaps.
