How a Mid-Sized Organics Company Replaced a Broken Website with a Modern Shopify Storefront in Under 12 Weeks

The Challenge

A mid-sized organics company started the way a lot of fast-growing brands do. A founder with a vision, a scrappy website that got the job done, and a product line that kept growing faster than the technology behind it.

By the time they reached 1,400 products, the cracks were impossible to ignore. Their website was hard-coded. Every small change required a developer. Customers had to click through too many pages just to add something to their cart. Reviews were scattered and hard to find. The checkout process felt like it belonged to a different era.

Behind the scenes, things were just as painful. The company sold across the US and Canada, but the site had no real way to handle multiple currencies or languages. Canadian customers kept seeing products that could not ship to them, which led to confusion and abandoned carts. The team was managing a patchwork of disconnected tools with no single source of truth.

And then there was the data problem. Nine years of sales history, customer records, affiliate structures, and order data sat locked inside the old system. None of it was accessible for reporting, forecasting, or the kind of analytics the leadership team needed to make smart decisions about where the business was headed.

A mid-sized organics company did not just need a new website. They needed a complete digital foundation, and they needed it fast. The target was 10 to 12 weeks.